6 SEO Factors to Consider in Web Design

Your business and/or brand’s online presence begins with your website.

Your website is the foundation of your company's or brand's internet presence.

It's where you make your first impressions, and we all know how important it is to make a good first impression. First impressions in the digital world are about more than just appearances.

Other technological aspects that aren't visible at first look must also be considered.

We know how important it is to consider SEO when developing websites because we've spent years helping businesses grow their digital presence.

We've developed a list of SEO considerations for your web design.

Page Speed and Core Web Vitals

Core Web Vitals are a big issue in the SEO industry right now because they're about to become a ranking factor. Core Web Vitals, according to Google, represent a distinct component of the user experience, are field quantifiable, and reflect the real-world experience of a vital user-centric outcome. They track how long it takes for a website to load, how long it takes for the first input to appear, and whether the items are visually stable.

Mobile Compatibility

It goes without saying that an increasing number of people use their mobile phones as their primary search instrument. Users should be able to read website material simply, see images and videos that adjust to their screen size, and fill out a contact form or purchase a product. Bounce rates will rise as a result of a poor user experience, and conversions will decrease as a result.

A mobile-friendly website is not just a question of user experience, but it is also an important SEO component. Since 2015, Google has included mobile friendliness as an SEO criteria, and in 2017, the mobile-first index was launched.

Given this, it's critical to optimise your site's design for mobile phones as your primary device.

Text, not images, should be used to add necessary information.

HTML code is read and searched for by search engines. With this in mind, it should come as no surprise that text is king when it comes to SEO. The text is the most comprehensive thing for spiders when crawling the site. Search engines are likely to overlook any content added in the form of photos, animations, videos, graphs, or JavaScript. Rather than using an image with text, we advocate using HTML code to include crucial information.

This isn't to say that videos, photos, and other media should be shunned. They can, on the contrary, complement each other. Adding a transcript, caption, and metadata to a video, for example, can aid in determining its intent and relevance, resulting in increased organic traffic to the site.

Image Optimization

For a website to run well, image optimization is essential. When done incorrectly, this might have a negative influence on SEO.

Use image formats that are supported. JPEG is the format we prefer. If there is transparency, PNG might also be utilised. Logos, icons, and other graphics can also benefit from vector graphics (SVG).
Resize photos to guarantee that the website does not load slowly.
Give the image a name that accurately explains what it is.
Alternative text should be included (alt text). Use descriptive alt text to reinforce the image information for those who can't see it.
Add OpenGraph and Twitter Cards to the image so that it can be shared on social media.
To ensure quick downloads, use the image at the correct physical size.

Make Videos More Effective

Another design issue that can affect SEO is video optimization.

Use video encoding that is supported. Our preferred file format is MP4, but Google can also find 3GP, AVI, MKV, MOV, MPEG, and other formats.

Include the video in an HTML tag such as video or embed.

If the page requires sophisticated user activities or specialised URL fragments to load, Google may not be able to find your movies. There is no JavaScript that has been completed.

Katie Wilson

3 Blog posts